Google Is Again Venturing Into Social Network Through Shoelace App

Sheri Evans
July 14, 2019

Built around a similar premise to earlier experiences built out by the search giant, this new social network won't be anything at all like the now-defunct Google Plus.

Currently, the app is only accessible by those who are invited to test it.

Shoelace is about meeting new people based on interests and making or joining communities.

The app is unlike other apps, which let's you only share interests with your friends if they are on the same platform. Additionally, the social network platform will also recommend users various activities or events that would match their interests.

In addition to this, you can create your own events on Shoelace and invite people you wish to give you company for further socializing.

Google keeps experimenting with new products and services.

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In fact, on its site, the Shoelace team says the app is great for people who have recently moved to a new city or for those looking to meet people who live nearby, which also makes it seem a little bit like local social networks like Nextdoor.

This isn't the first time that Google has actually gone into the hyperlocal app as previously they launched something called Schemer which lasted only 2 years and wasn't even that widely released.

Google is not giving up on the social networking app.

Google has a turbulent record when it comes to social networking platforms.

Shoelace, which uses the tagline "Supercharge your social life", isn't focused on posting photos, videos and updates; instead, it's created to connect people with shared interests through in-person activities, making it ideal for those who've just moved to new cities. The app will further ask you to join the community after proper verification of your profile.

After the Shutdown of Google+ in April, Google is once again back to the square one with the Shoelace. Every day we find interesting things happening around you, from festivals to fashion shows, so you don't have to.

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