Amazon Music grows faster than Spotify and Apple

Sheri Evans
July 14, 2019

But its competitive pricing structure as well as the popularity of the Alexa voice assistant are also contributing to the rapid growth of subscribers. "The number of people subscribing to Amazon Music Unlimited has grown by about 70 per cent in the past year, according to people briefed on its performance", it reported. Taking the competition head on before even launching, Spotify will offer music streaming for less than Apple do.

Along those lines, Amazon's current subscriber base for its music service reportedly stands at 32 million, which is dwarfed by Apple Music's roughly 60 million and Spotify's more than 100 million.

Spotify have been building up to launch their music streaming service in Russian Federation for years.

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An Amazon executive actually commented about this news, pointing out that the company isn't trying to go after the same people as Apple Music and Spotify (oldsters, in other words).

As part of their Back to School promo, Apple is offering students 6 months of free Apple Music, which is double the free trial period for non-students. Amazon's user base is older than that of its rivals. The popularity of Alexa devices has, in a way, contributed to the service's growth.

The three biggest streaming services in the world. "We see high engagement on their service". About 14% of subscribers to Amazon Music are aged 55 or older, compared with just 5% of Spotify's customers, while Amazon Prime Music has gained a strong foothold among consumers aged 45 to 54. "For the industry to reach its full potential", said Amazon Music vice president Steve Boom, "we can't just look at 15- to 22-year-olds".

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