A deepfake video of Mark Zuckerberg presents a new challenge for Facebook

Jeannie Matthews
June 13, 2019

All told, according to Motherboard, Canny says it generated the video from a single 21-second clip of Zuckerberg talking, paired with footage of an actor. Spectre, referenced in the video, is an art exhibit that took place at the Sheffield Doc Fest in the UK. If it's marked as false by third-party fact checkers, the spokesperson said, the site's algorithms won't recommend people view it.

Instead of taking the video down, Facebook merely added some disclaimers to the video linking watchers to authentic sources on the issue. First reported by Vice, the video shows Zuckerberg giving a sinister-sounding speech about the power of controlling data, while attributing it all to "Spectre".

After the Pelosi video, Neil Potts, Facebook's director of public policy, was asked at a parliamentary hearing in Canada if Facebook would take down an altered video of Zuckerberg or keep it up with the Pelosi video.

While Spectre is the name of the fictional criminal organization in James Bond, it is also the name of an art installation created by Posters and Howe that features various deepfake videos of celebrities such as Kim Kardashian and Donald Trump. "Imagine this for a second - one man, with control of billions of people's stolen data, all their secrets, their lives, their futures", the deepfake says.

Facebook was criticised over its refusal to remove a doctored video of United States politician Nancy Pelosi edited to make her appear drunk from the platform, as it doesn't have a policy requiring content posted on the site to be true. The clip slows down his speech and inserts new audio. An actor supplies the voice, and the computer then syncs up the image with the sound.

A fake video of Facebook CEO Mark Zuckerberg created using "deepfake" technology has emerged on Instagram, in yet another example showing how AI can be used to construct phony content that's easily shareable through social media.

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While the video certainly has a few hints that indicate it's a fake - such as Zuckerberg's voice, and the way his mouth moves - it highlights the growing concern over deepfake technology, an artificial intelligence-powered technique that can be used to falsely put words in anybody's mouth, as we see here.

Posters and Howe are not trying to trick internet users, as all the videos are labelled with the hashtag #deepfake.

The report said it could not be determined exactly what emails the Federal Trade Commission (FTC) has requested and how many of them relate to Zuckerberg.

Now the Zuckerberg clip, which was also posted to Facebook, takes it a step further, and is what experts consider to be a "deepfake" - a video that manipulates the likeness of a person and makes it look like they are doing or saying something that they didn't.

"People need to know it's possible to do it", he said.

PolitiFact reached out to Facebook for comment about this video clip, but we did not get a response before publication.

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