Men: Dark Phoenix Shaping Up to Be Box Office Disaster

Bessie Dean
June 11, 2019

Universal's new animation managed to lead North American box offices this weekend.

Box Office Mojo notes that Dark Phoenix has fallen short of expectations by a considerable distance, taking in just $14 million in America on Friday, making it the worst debut ever for an X-Men adventure.

It's also noted in THR's article that at the time Dark Phoenix was pushed to June, the marketing campaign was "muddled" due to preparations for the upcoming Disney-Fox merger and uncertainty over if this was indeed the last X-Men movie. While its critical reception wasn't quite as bad as Dark Phoenix's, it was still really bad and a year later sits at 47%. Although the film did top the chart, this was also an underwhelming result compared to the impressive $104.3 million that the first film took in 2016, which remains a record opening for an original animated film in the US.

The reason for this, according to the source, is that the film was seen as too small for a summer tentpole release date, created to feel and be smaller than its immediate predecessor X-Men: Apocalypse, which was perceived as being too action-oriented and overblown for audiences.

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The Marvel film got the lowest box office opening of the series and the lowest United States opening for this year.

X-Men: Dark Phoenix stars James McAvoy, Michael Fassbender, Jennifer Lawrence, Nicholas Hoult, Tye Sheridan, Sophie Turner, Alexandra Shipp, Kodi Smit-McPhee, Evan Peters, and Jessica Chastain. Dark Phoenix grossed around $US 107 million outside of the U.S., putting its worldwide opening weekend gross at $US 140 million.

The movie premiered earlier in some global markets, and has so far made $97 million worldwide. Only three X-Men movies have grossed over $US 100 million in their opening weekends, namely Deadpool ($US 132 million), Deadpool 2 ($US 125 million) and The Last Stand ($US 102 million). Marvel and Sony's "Spider-Man: Far From Home" and Disney's "The Lion King" will debut next month.

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