Instagram Introduces A Landscape Mode For IGTV • Featured, Instagram

Bessie Dean
May 26, 2019

Do you think IGTV will be more successful now that it supports landscape videos?

The company had launched the IGTV platform in 2018.

Last year, Instagram took a "bold" step by launching a new-format video feature: IGTV. Reportedly, once you are done watching a video that auto-plays up top, you'll find a full-screen grid of things to watch.

Ever since the launch of Instagram's long-form video platform IGTV nearly a year ago - and the subsequent slow take-up of the option - Instagram has maintained that it has options, it has other ways it could tap into to boost IGTV viewership.

The announcement draws parallels between the vertical-only restriction when IGTV launched to the way IG used to require all photos to be square. The change is based on feedback from both viewers and creators, according to Instagram, which revealed in a post this week that its users really want horizontal videos.

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But it is now changing some of its plans after IGTV failed to catch a lot of traction.

If the horizontal video mode is able to attract more users and content, and the company cracks a way to monetize it well, IGTV will boost the company's overall revenue even further. YouTubers shoot video horizontally, so having to convert them to a vertical format can become time-consuming and not worth it in the end if their video doesn't perform well. Still, creators want monetization for IGTV content. "In many ways, opening IGTV to more than just vertical videos is similar to when we opened Instagram to more than just square photos in 2015".

Until now, IGTV has only supported videos uploaded in portrait orientation, the common format for posting to many social media platforms.

"In meeting with creators and viewers, we've heard about what they like - and what needs to be improved", says Instagram in a blog post. I guess we'll see.

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