Privacy is no luxury good, says Sundar Pichai

Sheri Evans
May 11, 2019

Pichai told the members of Congress while speaking about a number of privacy concerns - "We want to simplify it".

Pichai, however, says privacy is a right that everyone has regardless of how much they are paying for a product. "Privacy must be equally available to everyone in the world".

At its annual I/O developer conference this week, Google has announced a slew of additional privacy and security tools for its users across products and platforms. The tech giant has encounter many questions regarding the gathering of user location data, the software errors that uncovered info from millions of accounts of Google+ consumers and the question of privacy principles. He also explains that the targeted ads displayed to users are based on activities like past search results and not private data found in apps like Docs or Gmail.

While Pichai doesn't directly name Apple in his featured article, the Cupertino-based tech giant is without a doubt the company Google's CEO is referring to, especially as iPhones have always been marketed as devices offering uncompromised privacy. Members of Congress have displayed concern for new federal law governing consumer privacy, and Pichai said Google will help the United States approving privacy legislation like the EU's General Data Protection Regulation.

Google has faced quite a backlash for its AI operations, including "a March backlash over its AI ethics board", following which, Google disbanded the board within a week.

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"Privacy is personal, which makes it even more vital for companies to give people clear, individual choices around how their data is used", wrote Pichai.

In his end, Pichai discuss legislation in the tech community.

Pichai calls for more regulation in the context of data protection, pointing to the GDPR laws in Europe as an example of the direction the United States should embrace.

"Legislation will help us work toward ensuring that privacy protections are available to more people around the world", Pichai added.

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