Tiger Woods' Masters Win Lands Bettor $1.19M Payout

Florence Fletcher
April 17, 2019

Perhaps no one aside from Woods himself stood to benefit from his redemption more than Nike.

Tiger Woods' comeback Masters victory delivered US$22.5 million in exposure to apparel sponsors Nike, according to sponsorship analytics firm Apex Marketing Group.

Jack Nicklaus has always believed a healthy Tiger Woods would equal or surpass his record of 18 major championships, even if he was joking when he said the prospect had him "shaking in his boots".

Molinari's previous best result in the Masters was a tie for 19th but since finishing 20th last year the 36-year-old has embarked on an extraordinary run of form.

Except it is not just that Woods "won" at Bethpage, at the 2002 US Open, and at Pebble Beach, at the 2000 edition, that is making a 2019 hat-trick from the heavens seem at the very least possible - it is how he prevailed on those occasions.

His peers think Sunday's victory could loosen the dam wall, if not completely open the floodgates.

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I thought he was ready, raring to go to win a major again and it only took him two more tries. But I had a good feeling that the way I was [playing] that I was going to be in the mix.

Not surprisingly, Woods has the shortest odds of any golfer set to participate in the next major, the PGA Championship in May (note the change in date for that tournament, previously held late in the summer and last among the Grand Slam events).

For his fairytale Masters comeback, the golf icon wore a Nike mock neck shirt that retails for $100 - and it's a look that many remember. "To get his 15th after a long wait, after a lot of years away from competitive golf, being in a position where he wasn't sure he was going to play again, it's cool stuff".

Bettors jumped on Woods early and often over the course of the week, intensifying their investment in him as he got off to a good start in the tournament.

More immediately, Woods can become the most prolific victor in PGA Tour history. I gave it my best so I am proud of that'.

"I don't know if he's anxious or not", Woods said when asked whether Nicklaus should be concerned at being caught.

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