‘Transformative’ buy could lift Apple TV subs to 100 million

Bessie Dean
March 14, 2019

Apple is ready to yell "action" to launch its long-awaited video streaming service - a bid to take on Netflix - judging from suggestively-titled invites for its next major launch event that went out today.

Apple's streaming and news services are both likely to be subscription-based the company pushes for more revenues from software even as hardware margins decline. Along with services for TV (which is expected to launch later in this year), Apple is also being speculated to come with its Apple News subscription service.

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In addition to the anticipated video service, the event will witness the traditional unveiling of new iPads. The analyst points out that this estimate is assuming that Apple has very few problems with its streaming video platform, and users of Apple devices show loyalty to the Apple brand. The invitation included the teaser line: "It's show time", hinting at the news. The shows are expected to cover a variety of genres that include drama, documentary, comedy, kids program, etc. Apple has been closely working with former Sony Pictures executives Zack Van Amburg and Jamie Erlicht for the shows that are expected to be released during late 2019.

Some reports said actresses Jennifer Aniston and Reese Witherspoon and "Star Wars" director J.J. Abrams would join Apple at the event. The company also plans an update to Apple Pay in iOS 12.2, which will lay the groundwork to support a new partnership on a credit card with Goldman Sachs Group Inc. One that could add as much as $10 billion in additional revenue to Apple's coffers - and serve as one more Apple product that keeps customers tied in to the company's ecosystem. Previously, the company has launched the iPhone SE, the budget $329 iPad and the 9.7-inch iPad Pro.

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