Facebook to 'integrate its WhatsApp, Messenger and Instagram messaging services'

Sheri Evans
January 27, 2019

One plus to the plan, according to those briefed on it, is that end-to-end encryption will be carried over from WhatsApp to all three apps (although Instagram is not a messaging service).

Currently, Facebook plans to complete the integration by the end of this year or early 2020 at the latest.

Those apps all have separate messaging systems now.

Facebook is planning to "integrate" WhatsApp, Instagram and Messenger. More than 2.5 billion people use at least one of Facebook's platforms.

Cross-platform messaging would be a real boon for all three services, and could also help Facebook better monetize the apps.

In a statement to the Times, Facebook said that it was "considering ways to make it easier to reach friends and family across networks".

This time, Zuckerberg has taken a different route altogether, to come forward and explain the Facebook business model. Those and other issues have slowed Facebook's growth and damaged its reputation, raising the hackles of lawmakers and regulators around the globe.

Facebook's branches seem to be slowly merging together.

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WhatsApp, which Facebook bought in 2014 for $19bn, and Instagram, which was purchased in 2012 for $715m, had been operated relatively independently within Facebook until they grew to become more important parts of Facebook's business.

At the time, Zuckerberg reportedly promised WhatsApp and Instagram autonomy.

Zuckerberg reportedly believes that integrating the various messaging platforms of all of its acquired apps will ultimately make them more useful.

According to today's report, the decision has generated quite a bit of internal conflict within Facebook. Facebook has a feature, which users can use to find out why they are seeing an ad and they can also change the preferences to get ads. At the one extreme, there's WhatsApp's simple request for a phone number. It'll probably mean you'll need to log in to WhatsApp using your Facebook credentials.

Few websites have spun the news into how Facebook is merging WhatsApp, Instagram, and Facebook Messenger - which isn't entirely true. Instagram, for example, has seen its popularity explode dramatically in recent years in tandem with a growing disinterest in Facebook as the place where the average person does most of their social networking.

For Facebook, the changes provide a better chance at making money from Instagram and WhatsApp, which now generate little revenue even though they have vast numbers of users. Hint: it's by gathering as much user data as possible and selling it to advertisers.

Facebook also provides users with controls regarding information used for ad targeting and lets them block advertisers, Zuckerberg pointed out.

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