Amazon Boasts Record-Breaking Holiday Season Sales

Sheri Evans
December 30, 2018

The crash happened only in Europe with Amazon devices working properly with Alexa in the United States with no complaints from the customers.

This holiday season customers in Canada shopped when and where they wanted with 57% ordering items on the Amazon App on their mobile devices.

Although the exact numbers haven't been revealed, the press release states millions more Amazon devices were sold this year. But Amazon did launch a complementary remote alongside the Fire TV Stick that runs the voice assistant and lets users control their home entertainment gear using spoken commands.

Marketers will want to note Alexa's peformance this season as a positive arbiter of things to come for voice, as well as the Internet of Things (IoT) this year.

Amazon's Alexa suffered outages last week, as the number of Alexa users grown up unexpectedly on December 25 with the onslaught of new users.

Due to the holiday season, Alexa was overloaded with requests. The online retail giant claims that tens of millions of users signed up for paid or trial members over the last few weeks.

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Tablets, smart speakers, and set-top boxes with Alexa equipped in grew this holiday season off the shelves, as per Amazon.

Amazon reported that a record number of smart home devices were sold this year, and customers used Alexa for help shopping more than three times as many times this year as they did in 2017. Nonetheless, this shows us just how successful Echo Dot devices are and that Amazon made the right decision by choosing to invest millions of dollars into making Alexa the best AI assistant in the entire world.

L.O.L. Surprise! Dolls, Exploding Kittens: Original Edition, and Cards Against Humanity: Canadian Edition were among the best-selling toys and games in Canada.

Thanks to the holiday season when Amazon speakers seem to be one of the popular gifting options, the fake Amazon Alexa setup app also managed to climb up the charts.

After projecting that their operating income to be stagnant to growing minimally as compared to a year ago, their stock plunged a shocking ten percent once Amazon reported their third-quarter earnings.

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