Social Media Erupts Over New Instagram Update

Sheri Evans
December 28, 2018

What's going on: On Thursday morning, Instagram's feed went from the typical vertical scroll style to, well, horizontal.

Instead of the vertical feed we've all become accustomed to, some users can now either tap or swipe left or right-much like how you would scroll through Stories.

Adam Mosseri, head of Instagram, tweeted an apology to users about the horizontal scrolling update. Should be fixed now.

If you're still seeing the update, Mosseri suggests closing out and launching the app again.

Instagram has not publicly announced the change, and Instagram users at Business Insider with both iPhone and Android devices have not received the update. The new way of navigating the app mirrored the way users move through the popular "stories" feature.

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Instagram user Elise Michelle called it: "By far the worst update in Instagram history".

Facebook is relying increasingly on growth at Instagram, which now has about 1 billion users, as its flagship social media network has nearly reached saturation point. Both updates are clearly meant to create more interaction with ads in the feed.

Oh no Instagram, what was you DOING?!

Journalist and media commentator Owen Jones posted a meme of a person with a flamethrower, alongside the caption: "Here's how I'm dealing with the new Instagram feed". Additionally, he said the feed in the app should be back to normal. "We apologise for any confusion". Just restart your app and you'll see things returned back to the way things were.

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