Seven-year-old YouTuber made £17.2m in one year

Bessie Dean
December 4, 2018

A seven-year-old boy has been named YouTube's highest-earning star after raking in nearly $30m in the last financial year.

According to Forbes, about $21 million of the channel's earning came from pre-roll advertising on his channels Ryan ToysReview and Ryan's Family Review.

The school child has out-earned some of YouTube's biggest names, including Jake Paul, PewDiePie and Logan Paul. His latest mini-mogul move: "a line of collectibles and more, now selling at Walmart", the Forbes said in the announcement.

Ryan's earnings, which do not include tax or fees charged by agents or lawyers, have doubled compared with the previous year. In total, the top 10 grossed $180.5 million (about Rs. 1,270.26 crore) by Forbes' calculations, which is up 42 percent from a year ago.

His channel Ryan ToysReview was set up by his parents in 2015 and has attracted more than 17 million followers and almost 26 billion views since then.

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Asked by NBC why kids liked watching his videos, Ryan - who is now 8 - replied: "Because I'm entertaining and I'm amusing".

All but around £1 million of the income comes from adverts shown before videos, with the rest from sponsorship deals.

The remaining $1 million came from sponsored posts. In his most popular videos, he's seen opening up giant eggs to find toys from Disney's Cars and Paw Patrol.

The revenues from the Walmart deal are set to substantially increase Ryan's total earnings next year. Being an underage, 15 per cent of Ryan's earning is kept protected in an account until he is an adult.

Ryan and his family, including younger twin sisters who first appeared on the channel when they were a few weeks old, also make educational videos on topics including tornadoes and astronauts.

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