'Rocky,' 'Legally Blonde' And More Now Stream For Free On YouTube

Bessie Dean
November 21, 2018

Rohit Dhawan, director of product management at YouTube, told Ad Age that free, ad-supported movies presented a good opportunity for both users and advertisers, which makes sense given they'd want their ads on quality video.

There are only about 100 movies available right now, AdAge reported, but the selection is expected to expand.

It's also a way, according to Ad Age, for YouTube to ensure that the ads it does run appear alongside premium-level content, and not dubious videos that might drive advertisers away.

The introduction of the Free to Watch section is a new feature for YouTube. Since quietly sliding the free option into their "movie" section last October, they've added popular but cheap titles like The Terminator, Rocky, Legally Blonde, Zookeeper and Agent Cody Banks. "Can we do ad-supported movies, free to the user?"

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The movie list doesn't have any major recent blockbusters but is dominated by films past their glory.

The company is reportedly open to having sponsorships or exclusive screenings to show movies through its platform. Other companies have been in the market for some time. The latest stats reveal that we've already reached a point where 20 percent of YouTube is watched via a smart TV and it's growing.

Samira Sadeque is a New York-based journalist reporting on immigration, sexual violence, and mental health, and will sometimes write about memes and dinosaurs too.

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