Instagram is Deleting Fake Followers and Likes

Sheri Evans
November 21, 2018

The social media platform is fighting against illegitimate followers, comments and likes from third-party services by removing them completely. Not all of those come from real people, however, and Instagram has had enough with users' shenanigans and is putting an end to it, a recent blog post informs us.

Accounts who use these services will receive an in-app message notifying them the inauthentic likes, follows and comments were removed.

Why it matters: Instagram is now large enough that it can afford to trim fake users without attracting too much negative attention. The site states it's their "responsibility to ensure these experiences aren't disrupted by inauthentic activity".

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Even if users have never purchased followers, it is possible that they have signed up for some third-party app without realizing it. Moving forward, using third-party services to gain followers and enhance engagement is against the app's Community Guidelines and Terms of Use.

The platform has already started removing activity via machine learning tools that help to identify the targeted accounts. Those who knowingly continue to use this app will find their "Instagram experience impacted". "We'll have more updates in the coming weeks on additional measures we're taking to tackle inauthentic activity on Instagram".

They say the move is "just another step" to keep Instagram "a vibrant community where people connect in authentic ways". Instagram has always been fighting unauthentic activity on its platform by taking out fake accounts, but it has not taken similar action against false likes before. The removal process will be complete once a user logs back onto Instagram, and changers the account password.

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