Apple holding a 'four-day shopping event' starting Black Friday

Jeannie Matthews
November 21, 2018

Almost nine out of 10 (87 per cent) of products on offer at some of the nation's largest retailers on Black Friday in 2017 were either less expensive or cost the same at other points in the year, consumer body Which? has revealed.

The rise of online shopping means the number of customers in stores on Black Friday will be down by 3.7 per cent on the same day previous year, according to analysts.

Black Friday's origin story is shrouded in mystery, with numerous competing myths circulating around the internet. Luckily for them, Amazon has made it easy to find Black Friday 2018 discounts online, and the sales are live right now.

Many sources, however, suggest the name originated in Philadelphia in the 1950s and 1960s.

While the Black Friday shopping craze may have started in Philadelphia, today it can be found cities all across America. Is anyone surprised to hear that something might be available cheaper in the January sales than it is before Christmas has happened?

A Sony Cyber-shot HX60B Superzoom compact camera was advertised as £189 (save £10) on Black Friday by Currys PC World, was found to be £10 cheaper at least 27 times in June and July 2017 and £10 or more cheaper at least 43 times in the six months following Black Friday.

There are a lot of deals to sort through, though, so we've tried to take some of the work out of it for you.

While our investigation reveals that genuine deals are few and far between on Black Friday, that doesn't mean there aren't any bargains to be snapped up.

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Find out more about Black Friday, including when it is and how to find genuine deals, in our guide to Black Friday.

The company could always surprise fans with more significant discounts come Friday, but it's unlikely that it'll top some of the deals that are already available from its retail partners. This does not exclude these products from other promotions'.

So what's the secret?

The consumer group picked up on four specific examples of products that were discounted more at other times of the year.

And remember, prices fluctuate all year round, so don't feel rushed into buying straight away. Total retail spending over the Black Friday weekend is predicted to hit £8.3billion, the Centre for Retail Research said. Of the products listed above, all were lower in price during December and January when compared to Black Friday.

"Another TV, the 49" LG 49SJ810V TV was £599 on Black Friday from Currys PC World past year, but it was £20 cheaper from the end of December to mid-January, and again in April.

If a deal looks too good to be genuine, then it probably is. Both this TV and the 60in LG sold by Amazon were part of the retailers" Black Friday deals, although no "before' price was given.

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