Amazon to roll out free shipping to everyone during 2018 holiday season

Jeannie Matthews
November 6, 2018

Amazon says it will offer free holiday shipping to all of its customers on hundreds of millions of items, a potentially costly competitive move created to keep pace with similar moves by the company's retail rivals.

In a first for the company, the Seattle retailer said Monday it's dropping its $25 minimum for free shipping to non-Prime shoppers in the US.

There is no minimum purchase price.

Amazon Prime members, including customers enjoying a 30-day free trial of Amazon Prime, will have an exclusive 30-minute early access period to all Lightning Deals.

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Amazon has found another way to entice holiday shoppers this season: free shipping to everyone, including non-Prime members. The offer covers every product category, and although no end date is listed in the Amazon press release, orders arriving in time for Christmas suggests it will end around December 22 just like Target's offer does.

Amazon also said Monday that it has expanded the number of items and locations where Prime members can get free same-day delivery. Free two-day shipping has always been the core benefit of the Amazon Prime program, which costs $119/year. This holiday season, instead of sheepishly asking your coworker/friend/brother/parent/guy you just walked past on the sidewalk for their password to get free shipping, Amazon's just gifting it to you.

It's official - the countdown to Black Friday is now on with Amazon UK confirming it will run offers from Friday 16 November 2018 until 25 November 2018. For example, if you always work from home on Wednesdays, make that your Amazon Day and all your orders will be delivered then. Moreover, Prime members in more than 60 cities can receive deliveries in under one hour from Whole Foods Market.

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