Starbucks holiday cups are back

Jeannie Matthews
November 3, 2018

With the holiday season fast approaching, Starbucks is stepping up to make sure you have something to hold all of that egg nog (or coffee).

Starbucks 2018 Holiday Cups shown on Thursday, October 25, 2018 in Seattle.

The four designs are of varying shades of red, green, and white, a clear attempt to head off any controversy similar to the red cup debacle of 2015, when the release of a simple, solid-red holiday cup led some to believe Starbucks was raging war on Christianity.

The biggest story emerged soon afterward, however, when self-described evangelist Joshua Feuerstein posted a now-infamous rant on Facebook, slamming the coffee chain's design choice.

They have also introduced a reusable red, while stocks last!

Feuerstein wasn't alone in his ire.

"When you come into Starbucks, there's a festive vibe", Cameron added. This upset some, who believed the cup's design unnecessarily promoted a "gay agenda".

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To jump-start the holidays, Starbucks is giving away free, reusable cups to customers.

This year, the company is strictly sticking with Christmas. "Looking back at our heritage, we found something lovely in our own story, with handsome coffee and flavors that come together to make the season magical". We checked menu prices at a San Diego Starbucks to get an idea of how much it will cost to sip your seasonally appropriate coffee. They might even be too blandly Christmas-esque.

"I find the ire interesting". "I think it's exciting for them".

They've caused outrage in the past, but are something others look forward to every year.

Starbucks figured out what customers wanted in a few different ways, Brewer said.

"As a brand that is intensely personal, we are humbled by how passionate customers are about our holiday cups", Gould said.

Occasionally, Starbucks was criticized for not embracing Christmas enough - we're looking at you, red cup.

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