Apple accidentally reveals iPhone XR, iPhone XS and iPhone XS Max names

Sheri Evans
September 13, 2018

Apple holds special event Wednesday, and excitement is building up over another expensive iPhone.

Apple Inc unveiled larger iPhones and watches based on the design of current models on Wednesday, confirming Wall Street expectations that the company is making only minor changes to its lineup. The most affordable would be called the iPhone XR and the most expensive - iPhone XS Max.

The pictures obtained by the site also note there is a new hole between the side button and Digital Crown (which the site suggests could be a microphone), and notes that the Digital Crown and side button have been modified since the previous model, too.

One new iPhone was likely to be priced slightly lower than the X model to "capture the next wave of buyers" in markets such as China, western Europe and the USA, according to Moorhead.

Apple marketing chief Phil Schiller says Smart HDR will improve iPhone XS photos' ability to capture both shadow details and bright highlights. The other newly revealed iPhone models, the XS and XS Max, start at $999 and $1099, respectively, and launch later this month on September 21. The big display will use traditional, lower-cost LCD technology, but look more like last year's iPhone X than the iPhone 8, which itself looked similar to phones going back to 2014's iPhone 6. It comes in white, black, blue, coral, yellow, and red.

The iPhone XS and iPhone XS Max features updated cameras, which leverage not only the A12 Bionic chip but also the Neural Engine.

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Apple Watch is going to the next level with an upgrade to the screen size in the same body with new watch faces and complications. Apple didn't immediately say how much the Max will cost, but it's expected to top the iPhone X's $1,000 starting price.

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"I think they are trying to set a new high bar", analyst Patrick Moorhead of Moor Insights & Strategy said of new iPhones expected to offer more display without increasing the size of the handset.

The company is also expected to unveil a new version of its wireless AirPods earbuds with wireless charging and a wireless mat that will be able to charge several devices at once. This means that if you have an iPhone 5s or even an iPhone 6 lying around, or an older iPad that is 64-bit in nature, it should feel far more faster than before compared to how it was on iOS 11.

The sitemap file leak also allegedly revealed a new Apple Watch Series 4 model that will be available in wider 40 mm and 44 mm band sizes (existing Apple Watches boast band widths of either 38mm or 42mm) and come in space gray, silver, and gold aluminum color options.

The new MacBook is said to be aimed at consumers and schools, while the Mac mini will seek to meet the needs of graphic designers and other professionals.

The Apple Watch Series 4 will be available for pre-order on September 14 and launch on September 21, starting at $399 for the Global Positioning System model and $499 for the cellular option.

Additionally a new AirPower wireless charger is expected to be announced to supplement the new devices. The product experienced development challenges, but is now planned to launch as early as September.

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