New Update On How Nike’s Stock Is Doing After Colin Kaepernick Endorsement

Florence Fletcher
September 12, 2018

And I take my hat off to him because he really did sacrifice and put so much on the line for other people that he had no idea who they were.

Online sales of Nike products increased by 31 percent following the release of the campaign, which is almost double the 17 percent increase over the same time period previous year.

In response to Nike featuring former National Football League player Colin Kaepernick in their new "Just Do It" ad campaign, some colleges and towns have either made the decision to no longer purchase Nike products or are seriously considering dropping them.

According to ESPN's Darren Rovell, Nike does not have any plans to release a Colin Kaepernick signature shoe, or an extensive clothing line, as some rumors have suggested.

Kaepernick's protest against racial inequality and police brutality - taking a knee during the national anthem at NFL matches - has been divisive, and President Donald Trump has been one of the fiercest critics.

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"We have to look at the bigger picture and understand in America that we're under assault", Owens said.

The school will be "discontinuing our relationship with Nike in athletics and our campus store".

"If Nike chooses to apologize to our troops and to our law enforcement officers, then - and only then - will TMU reconsider their brand", Caner said. The women's soccer team had been wearing Nike gear in games in August, but appear to have switched to Adidas.

Truett McConnell University is the second Christian college to drop Nike this past week over the ad, following the College of the Ozarks in Point Lookout, Missouri.

The campaign was launched over the Labour Day weekend in the US.

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