Netflix is showing adverts between episodes

Jeannie Matthews
August 20, 2018

A spokesperson for Netflix added the videos were not ads or commercials, but personalised recommendations for other shows and movies on the service. A couple of years ago, we introduced video previews to the TV experience, because we saw that it significantly cut the time members spend browsing and helped them find something they would enjoy watching even faster.

The streaming giant has confirmed that while it's true some users have been included in a test for the feature, it has moved to dispell rumours that the ads are unskippable or for products other than Netflix original content.

So far, consumer reaction to the ads has been overwhelmingly negative, with many pointing to the fact that Netflix is a paid subscription service, not an ad-supported one, and as a result, viewers expect an uninterrupted viewing experience. At the time of publishing, the ads have only appeared on the streaming service in countries outside of the US. According to the user, they had finished an episode of Rick and Morty on Netflix and, instead of airing the next episode, the service played a trailer for Better Call Saul.

The promos Netflix is showing to some users include full-screen personalized videos with content recommendations similar to Netflix recommendations available elsewhere on Netflix.

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Multiple reports have stated that users are furious about the change, which they said is "as bad as commercials". Also, a number of users had also tweeted regarding the new developments on Twitter.

Many users feel they should have the option to skip watching the ads since they pay to use Netflix.

Netflix has shared an official statement about the ads, saying it's doing it to better understand which shows users might like and help them more easily find new content. Most of these tests are carried out with a focus to promote the Netflix's original content to the consumers.

That being said, all ads are a nuisance, and it's hard to make sense why Netflix needs to burden paying customers with these ads, seeing as most of those people probably hopped onto Netflix purely because of the promise of ad-free binge-watching sessions. They can be skipped.

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