This year's Prime Day was Amazon's biggest sales day in company history

Bessie Dean
July 19, 2018

"Prime Day 2018 has exceeded our expectations - sales are up more than 400 percent over a typical day".

The snags Monday on its much-hyped Prime Day were an embarrassment for the tech company on the shopping holiday it created, and people took to social media to complain that they couldn't order items.

Amazon's music streaming service is also on sale for Prime Day, at just $.99 for four months and then $7.99 after that. Almost every device Amazon makes is now available at a deep discount, and you'll find every single one of them below.

The Amazon Cloud Cam was the best-selling security camera deal in Amazon history.

BGR Deals content is independent of Editorial and Advertising, and BGR may receive a commission on purchases made through our posts. It says customers bought more pencils, pens, notebooks, glue sticks, lunch boxes and backpacks on Prime Day last year than any other day of the year.

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The window at the Amazon bookstore in Walnut Creek, Calif. on the first day of its Prime Day sale on July 16, 2018. Amazon also highlighted Brandon Straub of Tegu, who remarked that "Prime Day has been our most successful day ever when launching new products".

"One of the challenges Amazon faces entering the market so late in the game is that shoppers have already developed relationships with incumbent online players and multichannel retailers, and shoppers are now saying, 'what is the value in moving across to an Amazon platform?'" In April this year the total number of Prime members surpassed 100 million, with many new members signing up in the weeks surrounding Amazon's Prime Day sales.

In Europe, Amazon employees were using Prime Day to draw attention to their complaints against the company. Amazon said it has sold millions of Alexa-enabled devices. Massive promotional events like Prime Day certainly don't hurt the company's bottom line, either. I ran into the same issue with Amazon's Canadian website.

Website glitches on Amazon.com started immediately as Prime Day began, with the website presumably crushed under the strain of a horde of shoppers. Different deals become available throughout the day and a half of Prime Day, but Prime membership holders should look out for a few in particular. Depending on how many "thousands" reached $50,000, it does appear that this may be the first time SMBs crossed the $1 billion mark.

Headphones: Sennheiser, Bose, Sony and several other brands will offer headphones at a discount for Prime Day, according to Amazon.

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