Sacha Baron Cohen’s ‘Who Is America’ Has Everyone Excited & Terrified

Bessie Dean
July 10, 2018

"Imagine if Sacha Baron Cohen had been undercover secretly filming a new show for a year", the teaser's text reads, before flashing a quick montage of very Cohen-y images like a fake mustache, a naked butt and President Obama dressed as a Sunni cleric. "You've been warned" the posters tease, while giving us the first glance of Cohen's character - a guy suspiciously peeking out of windows with various eyewear.

But hey! Now we know a bit more about it - we know it's most likely going to be called Who Is America, and will be a series on U.S. network Showtime.

Aside from the reports of Cohen and Showtime's ongoing discussions, and what the new show might look like, Variety had little else to offer on Thursday. It seems we're about to find out, as he is set to star in a new series for Showtime reportedly called Who Is America? that takes on the Trump era.

"We'd like to tell you about a new comedy that's coming, but we can't". Classic. But the teaser ends with an interview segment with former Vice President Dick Cheney who, at the behest of Baron Cohen (speaking with an accent similar to his character in Borat), signs a "waterboard kit".

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"Sure!" Cheney said. "That's a first".

Despite making a name for himself as an outrageous comedian and provocateur, Baron Cohen has been relatively quiet in recent years. It apparently debuts Sunday, July 15, and apparently will be titled Who Is America?

We see Cheney on screen, sitting in an armchair and happily signing the apparent torture device.

The series begins in America on Sunday, with Channel 4 then showing episodes a night later (from Monday 16th July) in a 10pm slot.

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