Expensive ‘Ultra’ Subscription of Netflix offers 4K and HDR

Jeannie Matthews
July 9, 2018

Love binge-watching Netflix? Well if you are a subscriber to the company's Premium plan, you might end up shelling out more for the service.

In the U.S., Netflix's current Premium plan ($13.99) includes 4K Ultra HD video and four simultaneous screens. This is around €8-11 higher than the company's basic offering and €3-6 higher than the company's current top tier package.

Said in an email, "We continuously test new things at Netflix and these tests typically vary in length of time".

The trial is now live in Europe but is expected to become globally available as the streaming giants attempt to improve its financial status. Maybe, this is why they have restricted the test of the new Ultra subscription to a few selected group countries in Europe.

Cnet reports after a Netflix spokesperson clarified that all of it may just for getting to know how well the users value Netflix. The Ultra Plan, which The Verge figures will cost around $16.99, also lets you stream on four screens, but in HDR video and 4k resolution. In 2013, the company first introduced a four-screen option as a more expensive alternative to their existing two-screen plans.

Wall Street analysts have said that Netflix has enough pull for testing out these higher prices.

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However, in addition to support for Ultra HD, the new Netflix Ultra plan offers the playback of content on four screens at the same time, support for the high dynamic range (HDR) and HD audio.

The company now has three subscription plans: $7.99 Basic, $10.99 Standard, and $13.99 Premium.

But not every Netflix price increase has gone smoothly.

Now on to the "Ultra" high-end streaming plan.

The names might change, but CNET has confirmed with Netflix that the new $17 per month pricing is indeed real.

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