IHOP becomes IHOb, gets pancaked on social media | Fort Worth Star-Telegram

Sheri Evans
June 13, 2018

When IHOP said it would change its name to IHOb, the speculation ran rampant: The International House of Breakfast, or Bacon, or even Blintzes?

The new name stands for International House of Burgers when it once stood for International House of Pancakes.

IHOP - er, IHOb - has gone all-in on the name change in terms of its online marketing platforms before the "b" in the new name was revealed.

The International House of Pancakes, better known as IHOP, has always been a staple for people looking for pancakes and eggs in the morning hours.

"@IHOb the b stands for blasphemy", tweeted one. A few IHOP locations in California, including a flagship restaurant in Los Angeles, will put up new "IHOb" signs, but most IHOP locations will remain the same. The company disclosed the new IHOb identity last week, although it didn't say what the "b" represented.

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IHOb's revamped menu features seven different specialty steakburgers: The Jalepeno Kick, Cowboy BBQ, Classic with Bacon, Mega Monster, Mushroom & Swiss, Big Brunch and The Classic. "If you want a burger and beer, you are not going to come to IHOP". It then made a seriously introspective observation: "what is a burger if not a meat pancake between two other pancakes".

Whataburger tweeted: "As much as we love our pancakes, we'd never change our name to Whatapancake".

But Rebelez said the vast majority of the almost 1,800 other locations will still go by IHOP. Revamping its burger selection could convince customers to visit later in the day and for more than just hash browns and eggs.

Legendary fried chicken purveyor Church's Chicken posted an Instagram photo that poked fun at the IHOP name change buzz.

So, naturally, the store is now adding and the handful of new burgers to the menu. Including a couple of fast-food burger chains known for their social-media snark.

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