Amazon wins rights to show Premier League soccer matches

Bessie Dean
June 8, 2018

Amazon is getting into English Premier League soccer after securing a package of high-profile games in the United Kingdom - arguably its biggest move into the live sports arena.

The matches will be available to anyone with an Amazon Prime subscription, which means you shouldn't have to shell out any extra cash to get your Premier League fix.

While the amount paid by Amazon has yet to be announced, BT will be paying £975m over three years for 52 games a season from 2019, compared with £960m for 42 live games now.

The broadcasters bid on seven packages of fixtures and in February, Sky Sports paid £3.58bn for four of those, while BT Sport spent £885m on another.

If Amazon paid a similar amount as BT for 20 games, the league would generate £4.6 billion (NZ$8.8 billion) from the sale of 200 live games in Britain, compared with £5.14 billion (NZ$9.8 billion) for 168 matches from 2016-19.

The EPL gave no details of the scheduling, but the BBC reported Amazon will exclusively livestream all 10 matches over a bank holiday period and another 10 during the first midweek fixture programme in December.

This is a big deal though, because someone managed to break through Sky and BT's hold on Premier League matches. The company said it would make the games available as part of its current Amazon Prime subscription deal.

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The Amazon deal is good news for the EPL, which will welcome competition after the value of its main rights packages fell this time.

The announcement came at the league's annual meeting on Thursday which also saw clubs agree for the first time to distribute some foreign television revenue based on where a team finishes from 2019.

"When the Premier League was formed in 1992 nobody could have envisaged the scale of worldwide growth in the competition which exists now", Scudamore said.

There are still a number of overseas deals to be completed but it is expected that the Premier League will double the #3bn it received in overseas revenue from the previous three-year cycle.

Separately, the Premier League clubs have agreed a new formula for sharing any future increase in global broadcast revenue from season 2019/20 onwards.

Amazon has been entering the world of streaming sports for a few years now, including their recent deal with the NFL for streaming rights to Thursday Night Football. However, the entire auction has fallen short of the Premier League's hopes on revenue.

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