Snapchat rolls out a redesign of its redesign

Pat Wise
May 12, 2018

The new Snapchat redesign puts both Snaps and Chats in chronological order again rather than trying to sort things using an algorithm, and moves Stories from your friends back to the right-hand side of the app. Launching the app also launches the camera - allowing you to easily swipe left in order to access the right-hand screen where you can locate your friends' content.

Since Snapchat began rolling out its controversial redesign late previous year, the app's Impression score - which asks consumers if they have an overall positive or negative impression of a specific brand - has tumbled from a high of 30 in late January to a low of 8 in early April with young Americans aged 18-34, according to data from YouGov BrandIndex.

Snapchat rolled out several more minor changes since the previous controversial update, created to make the app simpler to navigate for users while also separating friends from brands. The tweaks to the app, Snap hopes, will appease dissatisfied users and bolster engagement with the social media platform. The company's stock price fell after celebrities, such as Kylie Jenner and Chrissy Teigen criticized the app on Twitter too. In fact, more than 1.2 million people signed a petition asking the company to roll back the drastic changes it introduced late a year ago and it seems as if the company got the message. Snap acknowledged some of the criticism in February, saying, "We completely understand the new Snapchat has felt uncomfortable for many".

The update with the Snapchat redesign was announced by Snap CEO Evan Spiegel in the company's first-quarter earnings call on May 1st. The company was expected to report more than 194 million users but fell short at 191 million.

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The company says that it still has work to do to improve the new layout.

Snap is now rolling out an update to iOS users with some pretty significant changes in tow.

Not a fan of Snapchat's redesign?

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