Google Makes Privacy Policy More Readable Ahead of GDPR

Jeannie Matthews
May 12, 2018

Google will also be sending out emails to all users about the update.

Google's first step in complying with the change to the law is an update to its Privacy Policy, which Google says will "make it easier to understand what information we collect" and the reason why it collects it.

If you visit Google's privacy policy page, you'll notice it is simple, colorful, and filled with many helpful videos. The policy now also includes explanatory videos and illustrations, because a visual description can be easier to understand than text alone.

The company also improved its user controls, making it easier to "review your Google security, privacy and ad settings", it notes.

With Activity Controls, users can choose what activity is saved to their Google Account.

The company has also improved its data portability to comply with the GDPR, meaning direct service-to-service data transfers will be possible where feasible, for example from Google Photos to another photo service.

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To see the data Google stores on your web searches, browsing and YouTube viewing, visit the My Activity page.

"Manage or mute the ads you see on Google, on websites and in apps using the recently upgraded Ads Settings tool and Mute This Ad control", Malcolm said.

PSNC referenced a blog from information commissioner Elizabeth Denham in which she said: "If you can demonstrate that you have the appropriate systems and thinking in place, you will find the ICO to be a proactive and pragmatic regulator aware of business needs and the real world".

L-Soft's LISTSERV Version 16.5 added new features that make it much easier to locate and retrieve users' personal information.

"As we evolve our products over time, we'll continue to improve our Privacy Program and the protections we offer to users", the post stated.

What is likely to be of interest to marketers is that the process of managing advertising preferences or muting certain ads entirely will be more streamlined for consumers, with Google saying it has plans to "further simplify the look and feel of these tools in the coming months".

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