Power Rangers Acquired by Hasbro

Bessie Dean
May 2, 2018

The Power Rangers weren't the only property obtained my Hasbro. While those aren't quite Black Panther numbers, it was enough to prove that after over two decades, the teenage superheroes were still popular. That means the toy company can combine "Power Rangers", which recently had an underwhelming movie reboot past year, with other Hasbro properties on the big screen, including "G.I". Now, Saban is taking it a step further and selling the brand to the company in full. The purchase was paid for with a combination of cash and stock valued at $522 million.

25 years after launching 'Power Rangers, ' I believe the future for this brand has never been greater. This fresh deal between Hasbro and Saban gives Paramount even more brands to add to that collection and could even pave the way to an eventual big screen reboot of the Power Rangers franchise.

"Power Rangers is an iconic brand built on a heritage of great storytelling and merchandising with tremendous upside potential when fully executed across Hasbro's brand blueprint", said Brian Goldner, Hasbro's chairman and CEO.

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Lionsgate only just released its own Power Rangers movie reboot past year, featuring new versions of the characters from the original Mighty Morphin Power Rangers property.

Created by Haim Saban, the Power Rangers franchise debuted in 1993 with the TV series Mighty Morphin Power Rangers and has spawned 25 seasons and more than 900 episodes of television, as well as video games, toys, comics, and feature films. That amount was deducted from the sale's price for the Power Rangers and other Saban properties that Hasbro purchased.

Saban Brands founder Haim Saban will continue to serve as a consultant for the Power Rangers property. The agreement, which is expected to close in the second quarter of 2018, includes all of Saban's related intellectual property, category rights and content libraries.

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