ASUS & Flipkart Partner Up To Bring Zenfone Max Pro To India

Sheri Evans
April 18, 2018

Not a lot is known about the ZenFone Max Pro for now but both Flipkart and Asus claim it will be highly disruptive on launch.

Flipkart will be the primary sales channel for all Asus smartphones.

While unveiling the Flipkart-Asus partnership in New Delhi on Tuesday, Flipkart CEO Kalyan Krishnamurthy said, "Flipkart has driven the adoption of smartphones in India, and grown the market, through innovations and a deep sense of knowing what consumers want".

Once launched, the Zenfone Max Pro will be pitched against the popular Xiaomi Redmi Note 5 Pro, which also houses the same CPU. The launch event will be livestreamed on Flipkart at 12:00PM. The big brand Flipkart was talking about partnering with is ASUS where both the companies will work closely under a strategic partnership to not only retail ASUS Zenfone smartphones, but also mutually create marketing strategies and develop new India-focused devices.

Here are the highlights from Flipkart's announcement.

Apart from this, the e-tailer has also listed some other information of the announcement.

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eBay signed a four-year exclusive commercial arrangement to partner with Flipkart at the time. The first product under the partnership is going to be Zenfone Max Pro. It has 16-megapixel rear and front cameras.

The new Zenfone Max Pro will make its debut on April 23 and is confirmed to come with Qualcomm's new Snapdragon 636 octa-core. Now they are gearing up for the launch of this smartphone.

A year ago in August, Flipkart acquired eBay for $211 million, gave them a 5% share and raised $500 million in a complicated deal. "With "Mobiles 40by20", Flipkart will contribute significantly towards adding the next 100 million smartphone users by 2020", said Flipkart VP (Mobiles and Large Appliances) Ajay Yadav. Asus sells Zenfone-series phones in India.

Another major point in the deal is the agreement between eBay and Flipkart.

M:Flipkart claims, "this live stream is going to unveil something BIG - a huge partnership that is all set to transform the mobile phone industry".

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