Apple planning a news subscription service similar to Apple Music, sources say

Sheri Evans
April 17, 2018

Now, according to a new report from Bloomberg, the company plans to put this acquisition to good use by launching its own news subscription service, integrated into Apple News. Services revenue grew 23% to $30B in FY17, but execs have a goal of $50B by 2021.

Texture is a kind of Netflix for magazines, which provides access to around 200 publications for $9.99 per month.

Currently, Apple sells subscriptions for iCloud storage and Apple Music.

Earlier this year, the company acquired magazine app Texture. Apple may take the same approach as it's looking to allow users to subscribe to its own premium news subscription service from within an upgraded Apple News app. Apple cut around 20 people from Texture team shortly after buying the app in March, people familiar with the company's plans told Bloomberg. The report also says an updated Apple News app with the subscription built-in will land within the next year, with a portion of all revenue going to participating publishers.

As it stands Apple News is more like a collection of various articles pulled from various publications. Texture previously had about 100 staff members.

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While not all magazine publishers are focused on "news", those who do cover tech and Apple specifically, could become uncomfortable with also relying on Apple for subscription revenues.

The move has the potential to more than modestly alter the Apple News app, which now focuses nearly exclusively on providing free news to iOS users. Would Apple kick them out of the subscription program, if news became unfavorable?

Apple bought Texture last month.

Currently, there are no details about which news organizations Apple would partner with for the subscription service.

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