So... you wanna talk about Facebook?

Pat Wise
April 15, 2018

Meanwhile, 35% claim to be using the social network less than they used to following the data breach. There is no earthly use for much of the data it collects and there is probably some that it could collect but does not.

Facebook is conducting an internal audit to discover how many third-party apps scraped user data. The Facebook CEO said that he was not aware of this ever occurring.

The problem is not helped any, Parakilas said, by the fact that in the United States, there is no legislation aimed at protecting data, as there is in Europe. "You need freedom from surveillance to do that".

Turns out his observations were right on the money, and if Facebook CEO Mark Zuckerberg had listened to that advice, he might have saved himself a whole lot of trouble.

"He said he's in favour of some regulation, but he's not behind some sweeping regulation of Facebook that some critics of the company would like to see", McCabe said.

Seemingly unimpressed, Republican Senator John Thune of South Dakota said Zuckerberg's company had a 14-year history of apologising for "ill-advised decisions" related to user privacy. At the bottom of the notification, in fine print, read: "A small number of people who logged into This Is Your Digital Life also shared their own news feed, timeline, posts and messages, which may have included posts and messages from you".

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Some people are downloading their data to see exactly what information Facebook has collected about them. Facebook is a step beyond that - it's the network effect on steroids.

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"It does behoove our representatives to develop at least a passing familiarity with the fundamentals of how social media works and how the internet works", said Alexandra Samuel. "They're trustees and take care of our information online and from that flows certain regulatory expectations", Laidlaw said. She had been told that Facebook had started to inform people "this week", the commissioner continued.

The marketing firm IDC forecasts that by 2025 the global datasphere will grow to 163 zettabytes, which amounts to a trillion gigabytes - 10 times more than what was generated in 2016.

One of the more pressing concerns of Congress during this second hearing was how Facebook tracks user data around the world, as well as those that have yet to even sign up to the site, dubbed "shadow profiles".

Bear in mind that the notification, though it was rolled out last night, may take some time to reach all of Facebook's more than 1.8 billion users. Say you're a company that makes camping tents, you can go to Facebook and say 'hey, we're a tenting-camp company in Nova Scotia, here's our ad and we want you to show this ad to men and women between 20 and 35 who have gone to a national park, for example.

However, he rejected all suggestions from the US Congress members that Facebook users did not have credible control over their data. "That's not how advertising works, and I do think we could probably be doing a clearer job explaining that, given the misperceptions that are out there", he said in response to a question.

Recent comments by Facebook executives also echo outside research conducted by analyst firms like Jefferies Equity Research.

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