Someone Leaked an Apple Memo Warning Employees Not to Leak Secrets

Pat Wise
April 14, 2018

In an internal blog post, the notoriously secretive tech giant has attempted to scare off any would-be leakers by suggesting that it might mean the end of their careers - or worse - should they be caught.

Apple has a message for its employees: if you're caught leaking confidential company information, you could lose your job and even face criminal charges.

But in case Apple employees get too cosy hating journalists, there still some bile reserved for them. In 2012 Apple CEO Tim Cook said that Apple will double down the secrecy on the product, but it doesn't seem like. It also warns of members of the press who might try to reach out to company employees on social media to gain information about Apple, a tactic known in the business as "reporting".

The memo, which was seen by Bloomberg, claims that Apple "caught 29 leakers" previous year alone, and that of those, 12 were arrested. Those 29 people included employees, contractors, and supply chain partners. The fact that a memo warning employees against leaking was itself leaked is not a good sign.

The full memo can be read on Bloomberg's site.

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In many cases, leakers don't set out to leak. With the iPhone X not selling as well as expected, analysts say Apple might "counter intuitively" raise the price when it launches the new version of the flagship phone later this year.

They said Apple could make an announcement about iTunes music downloads being stopped in early 2019 or by March 31 next year.

According to Motherboard the specifics of the legal case is relevant only to Norway, the lawsuit should be of interest to other independent fix shops around the world who may face similar situations with Apple. Given their size and the number of contractors they work with, occasional leaks are bound to come out.

Advanced technology is now making it easier for companies to catch leakers. Just before last September's special event, an employee leaked a link to the gold master of iOS 11 to the press, again believing he wouldn't be caught. Multiple employees were caught sharing details about the iPhone X, iPad Pro and Airpods with a 9to5 Mac reporter, according to the memo. Leaks can also impact sales of current devices, as consumers hold off on buying as they know something better is soon to arrive.

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