Snapchat Apologizes for Distasteful Rihanna Domestic Abuse Ad

Sheri Evans
March 15, 2018

Snapchat has issued an apology for an insensitive advertisement featuring Chris Brown and Rihanna, making light of the former couple's history of domestic violence.

In an advert for a game called "Would You Rather", the app asked US users to select a choice between slapping RiRi and punching Breezy.

This is in reference to the 2009 incident where Chris Brown was convicted of assaulting Rihanna.

A Snapchat spokesperson told Sun Online: "The ad was reviewed and approved in error as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware", the statement said.

"Like what were they thinking with this?"

After receiving heavy backlash from most people who have seen the ad, Snapchat began issuing statements apologizing for using the ad. Snapchat says it's sorry for what happened, but isn't clear about what led it to approve the ad in the first place.

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The news comes as the company are dealing with a major drop in value, after Kylie Jenner dissed the app on Twitter.

- Royce Mann (@TheRoyceMann) March 12, 2018I know that social media ads go through an approval process from the platform.

"The update isn't the only thing that's wack friends".

Among those condemning the ad was former first-daughter Chelsea Clinton, who tweeted "Just very bad". Bad that anyone thinks this is appropriate.

Chris Brown later admitted "busting Rihanna's lip" which left her "spitting blood" and with facial injuries so severe she required hospital treatment. He was sentenced to five years of probation, six months of community service, and one year of domestic violence counseling.

According to the apps ad policy, users are prohibited from posting any content "depicting excessive violence, including the harming of animals" also ads that are "shocking, sensational, or disrespectful...demean, degrade, or show hate toward a particular race, gender, culture, country, belief, or toward any member of a protected class" are forbidden.

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