Craig Mack, rapper behind Flava in Ya Ear, dies aged 46

Bessie Dean
March 13, 2018

Craig Mack, the Bad Boy Records rapper best known for his 1994 hit "Flava In Ya Ear", has passed away.

"Rest In Peace! Good brother", tweeted Funkmaster Flex, the Hot 97 DJ who shared Mack's hits on the NYC station.

New York Daily News confirmed the rapper's death in an interview with Mack affiliate/producer Alvin Toney, reporting that the rapper died of heart failure on Monday at a hospital in Walterboro, S.C.

However, Mack soon parted ways with Bad Boy Records - allegedly because of tense relations with Combs' fellow protégé Notorious BIG - and his subsequent releases failed break the top 40. "Flava In Ya Ear" gave the label its first platinum single while a subsequent remix featured an early appearance from Notorious B.I.G.

Toney, who produced Mack's 1994 debut album "Project: Funk Da World", said he visited Mack last week at the Overcomer Ministry church in SC to film a documentary about Mack, who left rap music to pursue "a life of deep religious conviction". He released just one other album, Operation: Get Down, in 1997.

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Mack is said to have been working on a documentary about his life at the time of his passing.

Celebrities have taken to social media to eulogize Craig Mack. Released nearly 25 years ago in 1994, it became very popular thanks to its all-star remix that featured LL Cool J, Busta Rhymes, The Notorious B.I.G. and Rampage.

In a statement, Toney said, "God bless my friend".

'I wanted the world to know the talent he had. He just reached out a couple of weeks ago for me to speak on his documentary about his life. He wasn't scared. He was ready'.

He is survived by his wife and two adult children. "It was something I wanted people to enjoy, but it was cut short because he was very religious and wanted to go to church". Because Craig was my rodie on tour.

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