Apple Buys Texture, the Netflix for Magazines

Pat Wise
March 12, 2018

"We're excited Texture will join Apple, along with an impressive catalog of magazines from numerous world's leading publishers", said Apple's senior VP Eddy Cue. Its current owners include Conde Nast, Hearst, Meredith, Rogers Media and KKR. Texture costs $9.99 a month and offers access to magazines including The New Yorker, People, Time, and GQ. Within its large catalog, the app curates magazine articles based on the user's interests.

The largely evasive talk, titled "Curation in Media - Why It Matters", took the Austin Convention Centre audience through Apple TV and News strategy. The service has apps for iOS, Android, Amazon Kindle Fire and Windows 8 and 10.

Cue said that Apple's historical pattern has not been to buy up big companies, like Netflix and Disney, in response to a question about those media giants as potential acquisition targets, per Cheddar's Alex Heath on Twitter.

In statement on Monday, Apple senior vice-president Eddy Cue said "we are committed to quality journalism from trusted sources and allowing magazines to keep producing beautifully designed and engaging stories for users".

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"We're excited Texture will join Apple, along with an impressive catalog of magazines from numerous world's leading publishers", said Apple executive Eddy Cue in a press release. His talk came the same morning that Apple announced that it was buying a digital magazine distributor.

John Loughlin, CEO of Next Issue Media / Texture: "I'm thrilled that Next Issue Media, and its award-winning Texture app, are being acquired by Apple".

Texture's Netflix-style model of subscription service feels like a flawless fit for future integration in Apple News.

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