French shoppers fight over discounted Nutella

Jeannie Matthews
January 26, 2018

There were fisticuffs in the aisles at Intermarché supermarkets around France after the store offered a 70 percent discount, which brought the price of the hazelnut spread down from €4.50 (£3.93, $5.60) to €1.40 (£1.22, $1.74).

Footage shows customers clambering over one another to grab the jars in scenes that have been likened to Black Friday chaos.

"They went for one another like animals", one customer who witnessed a scuffle at a store in the Loire region told local newspaper Le Progres.

In some stores, including in Ostricourt in northern France, cops were called as fights broke out between bargain-hunting shoppers.

A member of staff at one Intermarché shop in central France also said that staff were pushed out of the way.

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At another store in Montbrison, central France, customers hid pots of Nutella the night before the promotion began to stop rival shoppers buying them. "A woman had her hair pulled, an elderly lady took a box on her head, another had a bloody hand", one customer told French media.

"I solved the problem by limiting the number of pots to three per person".

Some 365 million kilos of Nutella is consumed every year in 160 countries around the world.

Past year the recipe for the spread changed - more sugar and skimmed milk powder was added.

Confectionary giant Ferrero, which makes the chocolate-y creation, said in a statement that it had no part in creating the sale, and that it "deplores" the creation of confusion and disappointment around its product. It called the nutrition value "similar".

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