Troye Sivan Gets Even Wilder In New Video For "My My My!"

Bessie Dean
January 14, 2018

Troye Sivan finally returned with new music early Thursday (January 11), releasing the smoldering music video for his moody, glossy new single, "My My My!".

The electronic pop anthem marks the start of a new era for Troye and we're already totally here for it.

According to Nielsen Music, Sivan's albums have earned 953,000 equivalent album units in the USA, and his catalog of songs have generated 714 million on-demand audio and video streams.

"'My My My!' is a song of liberation, freedom, and love", Sivan says. Watch the searing new visual below.

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The Australian singer-songwriter's as-yet-untitled album is slated for release by Capitol Records in the spring. There's a warning at the beginning about how the visual contains seizure triggers if that's any indication of Singer's heart-racing treatment. He captured the bliss and anguish of coming out and living freely with his promising debut LP, 2015's Blue Neighbourhood, and a series of ambitious videos that depicted an ill-fated teenage romance.

The isn't just sticking to music, though: He was chosen by designer Pierpaolo Piccioli to be the face of the Valentino Spring 2018 menswear campaign.

Move over Archie because, this year, it's Troye Sivan who got hot. Are you loving 'My My My!' as much as we are?

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