H&M stores trashed in South Africa over 'coolest monkey' hoodie

Erika Holt
January 13, 2018

"At Menlyn police also managed a situation where the protestors had entered the shop and threw things around the shop".

H&M clothing stores in South Africa have been trashed today in response to the "monkey in the jungle" hoodie controversy. At this stage nothing has been reported to have been stolen. "No arrests have been effected up to so far", Dlamini said.

South African police Saturday intervened to clear protesters trashing outlets of Swedish clothing giant Hennes and Mauritz in Johannesburg over a controversial advertisement of a black child.

Video footage posted to social media on Saturday (local time) showed members of the Economic Freedom Fighters - a socialist South African political party - outside the Clearwater Mall in Johannesburg blocking access to the store. The H&M signage outside the shop had been broken and red fragments were still on the floor.

However, shortly after H&M's HR manager Randall April read out the formal apology relating to the advert to the protestors, which was issued by H&M global on January 9, Joseph was quick to voice his disappointment.

Menlyn Park shopping centre management will release a statement in due course.

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On the other side of Pretoria, police officers were on standby at the Kolonnade Mall, as the EFF protests targeted different shopping centres.

'Therefore, we've not only removed the image from our channels but also the garment from our product offering'. "We are going to be here, but the security has told us everything is fine", he said.

"We're not going to leave".

Some Twitter users had alleged that the EFF had already caused chaos at the Kolonnade Mall.

World-renowned clothing brand H&M recently came under fire after an item in their United Kingdom online lookbook featuring a young Black male model wearing a hoodie labeled "coolest monkey in the jungle" went viral.

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