Behind the smart gadgets, Amazon and Google are waging war

Sheri Evans
January 13, 2018

To that end, the search giant is further expanding the portfolio as it looks to bring Assistant to smart displays from JBL, Lenovo, LG and Sony later this year to take on Amazon's Echo Show. The retail site will sell Google's products and will also sell the Nest smart thermostat, and Google's Assistant will be the main focus of the site.

Google threw down its gauntlet at CES 2018 in Las Vegas. This includes the ability to translate spoken phrases. But these new Google Assistant displays are so much better in nearly every way.

For Alexa fans, and Amazon, more competition is a great thing.

Both devices use IPS displays, though the resolution differs significantly between the two.

Google traded more than 1 Home smart device each second ever since it began exporting in October previous year, taking the numbers of sales to more than 6 Million, the firm has declared this week. Namely, this piece of software allows you to integrate Alexa into your wireless headphones and smartwatches so you can use it wherever you want. By taking a more aggressive step forward with its own hardware, it signaled to other companies that it was safe for them to continue to invest resources of their own. The technology will be introduced in four new display devices this year, including JBL, Lenovo, LG and Sony.

Ribitch agreed: "Like many others, we have concerns about a device that's always on and always listening".

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When Lenovo Group Ltd chose to create an assistant-enabled screen last summer that would sit on a kitchen counter like a mini-TV, it turned to Google.

The only possible competitor to Alexa at this point is Google Home, but Alexa has a huge lead: over 4,000 devices can now be controlled by Alexa, the company said, while Google's total is around 1,500.

Though Toyota and Lexus plan to install the voice-activated assistant in select vehicles, the launch of PCs with Alexa highlights its move from the consumer world to the enterprise - much as the iPhone in 2007 moved quickly from individual users to become a mainstay of the workforce.

In summary, Amazon is looking at Alexa not just as a virtual assistant for speakers, but as a robust smart home platform.

The report suggested that Amazon and Google had embarked on a market share contest over the festive season, heavily discounting their smart speakers (in particular their smallest speakers) to the extreme that each sale may have actually resulted in a loss of a few dollars per unit.

While Samsung makes some great smartphones and tablets with loads of features, their latest generation of smart refrigerators comes with Samsung's own Bixby integration voice assistant.

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