Apple responds to investor concerns over iPhone addiction

Kenny Tucker
January 12, 2018

Though Tech Crunch claimed this "represents a tiny fraction of its current $898 billion market cap", they added that, "The letter is noteworthy, however, because both investors are influential activist shareholders", explaining that, "Jana Partners managing director Barry Rosenstein pushed Whole Foods to put itself up for sale before the grocery chain's acquisition by Amazon past year, while CalSTRS, which manages retirement benefits for public educators in California, is the second-largest public pension fund in the United States". Additionally, we encourage Apple to offer parents more tools by enhancing mobile device software to enable age-appropriate setup options including limiting screen time, setting up parental monitoring, etc.

IPhones and other Apple devices running the company's iOS operating system let parents control and restrict what their children consume, including apps, movies, websites, songs and books, as well as cellular data, according to Apple.

Apple responded by saying that it plans to roll out new features to help parents manage their children's use of its smartphones.

Apart from the ability to focus on academic activities, the same study said teachers have also observed the decrease in the students' capacity to socialize.

The letter cites several key studies that link inappropriate or prolonged smartphone use to multiple adverse effects on children and teens.

But that and similarly designed research can not rule out that already troubled teens may be more likely than others to be frequent users of smartphones and social media.

Apple is being requested by investors to do more as regards the addiction among kids to its smartphones.

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Both entities recently published an open letter regarding their concerns over the negative impact smartphones could be having on children and teenagers.

While tech companies have not acknowledged openly that their gadgets may be addictive, some Silicon Valley insiders have begun to speak about how gadgets, mobile applications and social media sites are created to be addictive and to keep users' attention as long as possible.

"It probably interferes with productivity in weird ways", Sean Parker, Facebook's founding president, said in an interview with Axios in November. He called its stream of comments, "likes" and reactions a "social validation feedback loop that exploits how human brains work".

Be an online chaperone: If you let your child chat online, be sure you know who the person on the other end is.

"It's the beginning of a much bigger conversation about these issues and it's great that shareholders care about it", he said.

It added: "We think deeply about how our products are used and the impact they have on users and the people around them".

There's loads more of this sort of thing and, amazingly, Apple seems to have not only read all of it but been moved to act too. He said Apple can also design addiction-prevention features, such as an automatic shut-off after an hour. Plenty of people are already talking about this on, where else, social media. "As a company that prides itself on values like inclusiveness, quality education, environmental protection, and supplier responsibility, Apple would also once again be showcasing the innovative spirit that made you the most valuable public company in the world". This is, however, just one of countless ordeals that is parenthood and it would be ludicrous to blame Apple for making a device I chose to buy so useful.

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